One of the newest trends in business is personal branding. That is, identifying yourself as a brand, much as Ford or Starbucks or McDonald's are identifiable brand names. The premise is that you need to differentiate yourself from the crowd to improve your chances of advancing or getting hired.
This goes along with what we have explored in the area of defining strengths, talents, etc. that set you apart and then focusing your efforts on those areas. Your brand becomes that specialty and is how employers identify you. Reach Branding Club is an interesting site to visit. Take the video tour at www.reachbrandingclub.com.
I think we could all benefit from the clarity, consistency, constancy that are the 3 C's of branding. Be clear on who you are (and aren't), be consistent in your actions and be constantly visible to your audience. This isn't about tooting your own horn, rather letting your actions speak for you.
So have a look. Then let me know what you think. It might be part of your decision making process when you make confident career choices.
Let's talk.
Coach
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If you have further interest in personal branding, my site covers the subject fully.
www.personalbrandingblog.com
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